elcrussia_logoEarly Learning Centre opened its first store in the mid 1970s and now we have over 150 stores including shop in shop stores within Mothercare stores across the UK . And when you visit one of our stores, you can take our toys out the box and play with them, so you can choose the exact toy your child likes to play with best.

We create fantastic toys – toys that help develop vital skills, toys that help children get off to the best possible start, and toys that are tremendous fun.

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