Snegnaya Koroleva – Snowqueen

During 14 years of operations Snowqueen has firmly established itself in the field of trade as an expert in outerwear and leather goods.


Snow Queen (Snegnaya Koroleva) is the biggest network of men’s women’s apparel multibrand stores. The opening of the first store was held in Moscow in 1998. Initially, Snow Queen operated as a network of leather and fur stores. In 2006, Snow Queen switched from a categorial format to a new Total Look format. The assortment of network stores was significantly increased as a result of casual wear and accessory segment addition. Some of the represented brands are Pepe Jeans London, Silvian Heach, Desigual, Betty Barclay, Apart, etc.  120 stores are opened today in both capitals and 50 major regional cities.

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